COMPLEX GLOBAL MIGRATION & CLEAN UP
Case Study
AUTOMOTIVE INDUSTRY
THE CHALLENGE
A global leader in the automotive industry struggled with the challenge of migrating to a new digital asset management solution, the task of streamlining and modernizing their massive digital library of over 200,000 assets and complex taxonomy developed over the course of 10 years by various external agencies and internal teams seemed insurmountable.
The success of the migration was heavily dependent on their ability to find a partner with the necessary experience and expertise to effectively manage the process.
THE SOLUTION
Our team conducted a comprehensive audit of the client’s legacy assets and taxonomy, and provided support and guidance to the client team throughout the process of transforming metadata and archiving unused assets.
In addition, we played a key role in coordinating and liaising with multiple global teams, some of which had conflicting assets and approaches to the migration process.
Despite these challenges, we were able to successfully assist the client in achieving their goals.
THE SUCCESS STORY
Our team was instrumental in helping the client to overhaul their digital asset management processes.
We assisted with the complete revamp of their taxonomy, streamlining the workflow for print, video, and online creative review, and creating an online content library to feed their global web CMS.
Additionally, we developed a top-class MI reporting dashboard to help them track and analyze their digital assets.
By unifying their global library of assets, we helped the client to improve efficiency and better meet the needs of their organization.
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